In Greek mythology, Hera’s breastmilk created the Milky Way.  Today, a new full length documentary produced by The Milky Way Foundation, is an exposé about breastfeeding in the United States.  The film examines both the social and personal challenges breastfeeding moms face and aims to usher in a new era of confident breastfeeding women in America by breaking down cultural, commercial and political barriers.  The documentary also spotlights the significant adverse impact on breastfeeding rates caused by the infant formula industry due to their strategic marketing, direct advertising and blatant endorsements of healthcare providers.  Watch the film trailer here: http://vimeo.com/81419417

The Milky Way Foundation

The Milky Way Foundation (http://milkywayfoundation.org/) is working to restore the phenomenon of the nursing mother by normalizing nursing, and providing tools for each woman to trust her body, trust her baby, and trust herself during her journey through motherhood.  Anchored by their feature documentary film,The Milky Way, the Foundation will support several breastfeeding campaigns, including:  Breastfeeding Art Exhibitions, The Baby-Friendly NICU Project, Maternity Leave Programs and The Business Case for Breastfeeding.